Smart Bidding and Leads Generation at scale

Think Smart, Bid right!

Thinking of starting an online business? Need to reach your customer? You have the product; we do have the potential buyer!

SmartBidder is a bidding engine built on our expertise in Google and Facebook Ads, user experience, conversion funnels and marketing analysis. It bids, personalises and routes every lead to the offer most likely to sell.

One ad spot, one auctionSimulation · illustrative values
City
Device
Time
Our bid€0.50
Predicted CPA€50.46
Target ROI+30%

Won at €0.50. Bid adjusted to stay on target.

Ready to launch? See cascading offers
2M+qualified contacts acquired for our clients
12M+keywords and ad spots the engine is built to bid on, every day
50Kcampaigns and 200K ads, micro-targeted and geo-located
12Kpersonalised landing pages under permanent split tests

Providing contact with cascading offers

No lead lost

According to the lead qualification, the channel and the geolocation, we automatically select the best fitting offer to favour a sale.

Lead qualificationChannelGeolocationDeviceTime slotCampaignRemuneration type
01Best fitting offer
The sponsor with the highest expected value for this lead, nowNot a fit · passed onSale
02Next offer in the cascade
Same lead, re-scored for the following sponsorRegistered · saleSale
03Upsells and co-registration
Complementary offers from third-party sponsorsAccepted · upsellUpsell
04White-label default page
Last resort, so the lead still convertsNot neededKept

One lead. A sale and an upsell.

Funnel

From the ad spot to the sale

Google Ads

Micro-targeting and geo-location. Each ad is personalised for its place, device and campaign type.

50K campaigns · 200K ads

Landing pages

User personalisation and permanent split tests. Contents fill each page according to their conversion rate.

12K landing pages

Selling page

Advertiser funnel customised by niche. Leads are sent to advertisers through APIs.

Advertiser change in one click
Smart engine

Live metrics

Monitoring of the funnel and of every lead.

Upsells

Push mails and co-registration.

Smart bidding

Daily adjustments according to competition.

Fundamentals

Three things the engine never compromises on

1 · Deep Integration · For a better conversion rate

We build our own funnels to collect leads without using advertisers' landing pages.

Why?
  • Complex split tests, and conversion rates that keep rising over months of running.
  • Upsell leads. Our leads are sent to advertisers via APIs.
  • APIs interconnect the funnel with Google Ads, advertisers' registration systems and stats, Google Maps, Geo IP systems and email systems.

2 · Risk Resilience · A long term recurring business

Our system is built to limit risks.

5Google Ads accounts, for 5 brands and domains
2manager accounts, for 2 companies
<1%rejected ads, across 200K+ ads
1click to change advertiser, through our APIs

3 · Smart Bidding at Scale · Target ROI, automatically

Our custom smart bidder is built to bid on 12 million+ ad spots. Daily.

If competition is strong or weak on an ad spot, bids are adjusted up or down to reach our target ROI. The engine predicts the CPA according to the user's location, device and 30+ data points from similar campaigns and funnels, to maximise profits.

Automatically. Every day.

Method

Moving from mass marketing to one-to-one marketing

Keeping new leads warm

Acquiring a new customer costs five to 25 times more than retaining an existing one. We adjust distribution channels to each user, platform and device, with notifications and push by email, browser or device alert.

Source: Harvard Business Review, October 2014

Split-testing, continually

There is no exact science to push a user to love what you do. We test the most effective way for people to enjoy their experience, register for your services or buy your products.

Trust through dynamic contents

Customers trust another customer more than traditional advertising. 2,500+ contents are tracked and fill our landing pages automatically, based on their conversion rate.

Ready to launch?

Think Smart, Bid right!

Our sales team is at your disposal to answer your questions. Fill out the form and we will contact you as soon as possible.

You can also write to hello@smartbidder.co